Did you know .. ?

Did you know that one in five children in the UK suffers from dry, sensitive, itchy skin or eczema? It’s more common than you think and it’s often an extra thing for mums and dads to worry about on top of everything else.

E45's research shows that getting these children to use bath and shower products which are suitable for their skin can be a constant battle when they want to use the same bubble bath as all the other kids; persuading children to apply moisturisers regularly can be just as much of a challenge!

Why’s that?

Kids don’t want to be different. Just as they watch the same TV and play with the same toys as their friends and siblings, they want to use the same bubble bath or shower gel and they get bored with applying creams which are no fun to use. They see their friends and siblings using colourful bubble baths and they want to share in the fun. Trouble is, this fun can often mean a bath full of detergent or heavy fragrance, which can be bad news for dry skin and eczema, leaving it dried out, aggravated or itchy.

What’s the solution?

For parents of children with dry skin conditions, E45 Junior is designed to make such battles a thing of the past. It's a range of five washing and moisturising products in funky formats which are not only fun for kids to use, but also good for their skin; the whole range is hypoallergenic, dermatologist approved and clinically proven to be kind to dry, sensitive, itchy skin and eczema.

Why should I trust E45 Junior?

Because E45 has 50 years’ experience in caring for family dry skin conditions and eczema.

What else can I do?

Follow these simple guidelines:

1. Dress children in cotton clothes. Avoid wool as it makes the skin hot and itchy

2. Bed linen should be cotton and pillows and duvets feather-free

3. Keep bedrooms cool; overheating aggravates itching

4. Avoid biological washing powders and fabric conditioners

5. Keep pets out of the house since fur and feathers can irritate eczema

6. Dust should be kept down as much as possible – house dust mites are linked to flare-ups

7. Certain foods such as milk or eggs can aggravate eczema in a small number number of people. Consult your doctor or dietician

8. Avoid soap and heavily fragranced bubble baths

9.Keep skin moisturised day and night

Tell me more about the E45 Junior range:

E45 Junior puts the fun back into skincare!

These moisturising and cleansing products have been designed for kids to use themselves* and have been a clear hit with the mums and kids who’ve already tried them.

The range consists of a fun; hypoallergenic hand and body wash complete with coloured beads, an easily absorbed moisturising cream, a light moisturising mousse and a soap-free shower mousse.

*Never leave a child unattended in the bath or shower