Introducing E45 Junior
Caring for your child's skin is vital, especially if they're in the 1 in 5 children prone to eczema or dry skin. E45's research shows that sticking to a skincare routine can be a battle for parents of children with dry, sensitive, itchy skin and eczema. That is why E45 has launched a range of products which are both fun to use and caring for dry, sensitive, itchy skin and eczema

Caring for your Child's Skin
E45 Junior gives you tips and advice on caring for your child's dry, sensitive, itchy skin and eczema

Planet Dermis
E45 Junior is supporting the Boots education web site www.bootslearningstore.com 'Planet Dermis' is a fun, interactive learning activity to help children understand more about eczema and sensitive skin. We hope you enjoy the site.

E45 Junior product range
The new E45 Junior range is guaranteed to put the fun into skincare for kids aged 4 – 10. The funky range of moisturising and cleansing products is designed for kids to use themselves* and has been a clear hit with the mothers and children who have tried it. E45 Junior is designed to make such battles a thing of the past - it's an enjoyable, everyday range of products in funky formats and packaging that will brighten up any shopping basket. With 50 years’ skincare experience, E45 takes the chore out of caring for dry skin for you and your child.

Tips for Mums and Dads
E45 understands the stresses caused by regular flare-ups, so we have put together a 10 point plan of practical advice to help parents keep eczema under control.

Massage therapy
A study conducted in the United States shows that children who were massaged daily for twenty minutes with a topical emollient, over a one-month period, showed reduced symptoms compared to those who received standard topical care.

*Never leave a child unattended in the bath or shower