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E45 - no 1. selling brand for dry skin
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E45 Expert Tips

Spend a few moments lightly massaging your moisturiser into your face. Use a combination of gentle pressing and sweeping movements to stimulate the circulation, refine skin texture and boost your skin's radiance.



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Saving face

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Dry skin needs continuous moisture to keep it soft, supple and healthy. The new E45 Facial range has been specially developed by E45 dry skin experts to cleanse and moisturise dry sensitive complexions, leaving skin fresh, radiant and hydrated.

All E45 Facial products contain Captivine, a unique complex of moisturising ingredients – glycerin and lipidure PMB® - that’s clinically proven to release moisture and retain water in the skin, helping to regulate water loss, keeping your skin super-soft and smooth.

New E45 Facial is now available from larger Boots and Superdrug stores:

Enriching Day Cream 50ml
Renewing Night Cream 50ml
Hydrating Cleansing Wipes 25
Freshening Creamy Wash 150ml
Purifying Cleansing Milk 150ml

The E45 Facial range contains a light, allergy screened perfume.
Facial range