E45 Endless Moisture wins "Body Care Product of the Year" Award
E45 Endless Moisture has won the hearts of more than 12,000 shoppers to be voted 'Body Care Product of the Year' for 2009.
The award is the largest and most representative consumer vote on product innovation in the UK, recognising FMCG products across a range of categories including Beauty, Drinks, Snacks, Household Cleaning, Men's Grooming, Make-Up and Alcohol.
'We are delighted that E45 Endless Moisture has been recognised by consumers who appreciate the unique benefits and long-lasting performance of the product,' says E45 Marketing Manager Charlie Hey.
The E45 Endless Moisture range, including Replenishing Care Body Cream and Light Caring Body Milk, is specially formulated for a range of skin types from normal, to dry or very dry, and comes in lightly-fragranced and fragrance-free variants. All products are lightweight, hypoallergenic and quickly absorbed, using unique formulations that provide long-lasting moisture to keep your skin feeling as moisturised in the evening as when you applied the product in the morning.
E45 Endless Moisture Light Caring Body Milk is developed with a unique Constant Moisture Build technology which replenishes lost moisture continuously, then builds and maintains hydration in the skin for up to 24 hours, leaving skin velvety soft and moisturised all day long.
The E45 Endless Moisture range is available in major pharmacies and grocery retailers.
For further information on Endless Moisture and other E45 products visit www.E45.com
For further information and product shots please contact:
Candice Bowen / Holly Griffin at Euro RSCG Biss Lancaster
Tel: 020 7467 9293 / 020 7467 9292
E-mail: candice.bowen@bisslancaster.com / holly.griffin@bisslancaster.com
Notes to editors:
Results of a recent E45 Endless Moisture consumer trial of 188 consumers show that:
- 92% of people really liked the product
- 82% thought that Endless Moisture was more moisturising than other body lotions currently on the market
- 85% of people would recommend E45's Endless Moisture to others
- 85% of people thought Endless Moisture was very effective at moisturising their skiny
- 82% of people thought Endless Moisture moisturised your skin for longer than other body lotions currently on the market
- 76% of consumers agreed that Endless Moisture provided 'just moisturised' skin feel that lasted all day
- 71% agreed that Endless Moisture was the best moisturiser they had ever used on their body
- 72% agreed that Endless Moisture was better than expected *Source: Neilson
E45 Endless Moisture Light Caring Body Milk:
- For Normal to Dry Skin
- Available in Lightly Fragranced & Fragrance-Free
- 200ml in Squeezable Bottle: £3.99
- 400ml in Pump Bottle: £6.34
E45 Endless Moisture Replenishing Care Body Cream:
- For Dry to Very Dry Skin
- Available in Lightly Fragranced & Fragrance-Free
- 100ml Tube in Carton: £6.99
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